![]() Kroll told Handelsblatt he's not allowed to reveal the exact percentage. When someone clicks on an ad in Ecosia, Microsoft earns money, according to Kroll, but Ecosia gets a large portion of the sales. Users entering a keyword in Ecosia essentially see the same results as via Bing, including the ads. In a May 2021 Handelsblatt article, example figures from March showed revenues of €1,969,440, while the largest expenditure was "trees" at €789,113, ahead of the second-largest expenditure, operating costs, at €543,425. As a result, Kroll and Ecosia co-owner Tim Schumacher gave up their right to sell Ecosia or take any profits out of the company. In October 2018, founder Christian Kroll announced he had given some of his shares to the Purpose Foundation. Business model Ĭhristian Kroll, founder of Ecosia, in 2019Įcosia uses 80% of its profits (47.1% of its income) from advertising revenue to support tree-planting projects. Īs of November 2021, Ecosia users conducted over 10,000 searches every minute. The company states in its privacy policy that it does not create personal profiles based on search history or use external tracking tools like Google Analytics. Searches are encrypted (presumably with standard HTTPS) and not stored permanently, nor is data sold to third-party advertisers. In 2018, Ecosia committed to becoming a privacy-friendly search engine. Advertisements provided by Microsoft Advertising appear alongside search results, and in 2022 Ecosia stated that it earns "a few cents" on every click of an ad, as well as a portion of the price of a purchase made through an affiliate link. Įcosia's search results have been provided by Bing since 2017. Advertisements were delivered by Yahoo! as part of a revenue sharing agreement with the company. Money gives you the power to do things, and with that power comes responsibility.At launch, the search engine provided a combination of search results from Yahoo! and technologies from Microsoft Bing and Wikipedia. “Somebody should only be called a billionaire if they took a billion pounds of CO2 out of the atmosphere. “Forbes has a list of the richest people in the world, I hope society can change more to focus on the positive contributions you can do with money. I never wanted to be a billionaire, if someone gave me a billion Euros tomorrow, I would just plant more trees.” “I don’t believe this will lead to a good future, what we’re creating is a counter-model to that. With Ecosia, Kroll aims to create a counter-model to traditional businesses which focus primarily on shareholder value maximisation: I earn a normal salary and that’s enough for me.” It’s impossible to take profits out of the company. ![]() Even if Microsoft or Google put a billion dollars on the table – we would not be able to sell it – that’s legally binding. “Shares can only be given to employees, they can never be sold. We could not have done this if we had taken venture capital in the early days.” It builds trust and a great brand, and then, hopefully, people come to you.”Īnother key to protecting Ecosia’s mission and impact as a not-for-profit, says Kroll, was structuring the company with its own unique for-purpose ownership model: “Ecosia belongs to itself, it’s impossible to take profits out or sell the company – that is very important. “These are things we can do as a not-for-profit company that are a bit different. ![]() We wanted to send out a message that coal should stay in the ground. ![]() For example, we wanted to buy an ancient forest off of a coal company in Germany, and that generated a lot of attention and our user numbers went up. “A few of our campaigns were very successful. We try posters as well for out-of-home advertising. “We put advertisements on Facebook, YouTube. However, he says, traditional marketing and awareness campaigns were also instrumental in boosting brand recognition and accelerating growth: “People understand that and recommend it to their friends – this is our most powerful growth channel.” ![]()
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